The brand is strategic in that it aligns with the aims of Slough Borough Council and Slough’s Business Community.
A ‘brand of place’
- Slough is home to some of the world’s best known businesses and is the
third most productive town outside London in the UK - Slough is home to diverse communities from over 80 different countries, living together harmoniously
- Slough is the best located town in the UK
A ‘brand of reputation’
The brand needs to also align with the sustainability agenda. It is distinctive in that it differentiates Slough
from other towns in the UK. It is motivating in that it instils a sense of civic pride and it is credible because
it is underpinned by facts about its business, sustainability, environment, economy, governance and people.